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Last updated: 14 September 2026
This policy explains what cookies are, which ones this website uses, and how you can control them. It should be read alongside our Privacy Policy, which explains more broadly how we handle personal data.
A cookie is a small text file that a website places on your computer or mobile device when you visit it. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Some cookies are essential for the site to function; others help us understand how the site is used, or measure the effectiveness of our advertising.
We keep the number of cookies on this site to a minimum. We currently use two categories:
Analytics| Provider | Purpose | Typical duration |
|---|---|---|
Google Analytics 4G-Y005YQ6PNY |
Helps us understand how visitors use this site — which pages are read, how people arrive here, and roughly how our audience is made up — so we can improve it. Data is reported in aggregate; we do not use it to identify you personally. | Up to 14 months |
| Provider | Purpose | Typical duration |
|---|---|---|
Google AdsAW-18006135903 |
Lets us see when someone who clicked one of our adverts goes on to submit our enquiry form, so we can measure whether a campaign is working. It does not tell us who you are. | Up to 90 days |
| Provider | Purpose | Typical duration |
|---|---|---|
| This website (session storage) | Remembers campaign tracking parameters (such as which advert or link brought you here) for the duration of your visit, so that if you submit our enquiry form, we can see which campaign it came from. This is stored in your browser only and is not a traditional cookie — it is cleared when you close your browser tab. | Current browser session only |
Both the Google Analytics and Google Ads tags above are loaded through Google Tag Manager (container GTM-P5ZK874F), which we use to manage tags on this site.
Where a cookie is not strictly necessary for the site to function — which, on this site, means the Google Analytics and Google Ads cookies above — we will only set it with your consent. [This site's consent banner: describe here once built — e.g. "You can choose to accept or decline these when you first visit, and change your choice at any time via the 'Cookie Settings' link in the footer."]
You can also control or delete cookies through your browser settings at any time. Every browser is different, but you'll usually find these options in the "Settings", "Privacy" or "Security" menu. Turning off cookies may affect how parts of this site work, though our core content will still be accessible.
To opt out of Google Analytics specifically across all websites, Google provides a browser add-on: tools.google.com/dlpage/gaoptout.
We may update this policy as our use of cookies changes — for example, if we add a new analytics or advertising tool. The "last updated" date at the top of this page reflects the most recent revision.
If you have any questions about our use of cookies, contact us at here4u@serenity-uk.com.